The channel is starting to turn its thoughts to what is coming in the year ahead and it is clear that for many, an expansion of subscription services is expected.
There has been plenty of talk over the course of 2020 about the shift towards everything as a service, with HPE committing to make its full portfolio available on that basis by 2022, along with moves by distributors to launch their own platforms.
Vendors are pushing it, the channel is supporting the model and it appears that customers are expected to want flexible subscriptions even more next year as they embrace the numerous options available.
Looking ahead, the feeling is that the demand from customers for subscription services will continue into the new year.
Dave Locke, chief technology adviser at WWT, gave his predictions for next year and highlighted the ongoing decoupling of hardware and software as a factor that would drive subscriptions.