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WWT CEO: 5 Channel Tips To Adapt To Cloud Operating Models

‘Hardware margin and software and just selling product and potentially services to customers, that’s changing,’ World Wide Technology CEO Jim Kavanaugh tells CRN.

by Mark Haranas

Jim Kavanagh: How To Adapt And Thrive In A Hybrid Cloud World

World Wide Technology CEO Jim Kavanaugh says channel partners need to change their go-to-market mindset and shake up their sales strategy – even if that includes cannibalizing business units -- to adapt to modern cloud operating models.

“Hardware margin and software and just selling product and potentially services to customers, that’s changing,” said Kavanaugh, one of the nation’s top solution provider CEOs and thought leaders who built WWT into a $13.4 billion company over the past three decades.

WWT, which plans on hiring more than 1,000 new employees this year, is a Microsoft Gold and Google Cloud Premier partner as well as one of AWS’ top global consulting partners. The St. Louis-based IT services and consultant star is also one of Cisco’s and Dell Technologies largest and most strategic partners in the world.

Kavanaugh talks to CRN about what channel partners need to do to be profitable in the new hybrid cloud world where reliance on product margins simply won’t cut it anymore.

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